Sports marketing
Coca-Cola was the first commercial sponsor of the Olympic games, in the 1928 games in Amsterdam, and has been an Olympics sponsor ever since (The Coca-Cola Company, n.d.). Since 1978, Coca-Cola has sponsored each FIFA World Cup, and other competitions organized by FIFA. In fact, one FIFA tournament trophy, the FIFA World Youth Championship between Tunisia and Malaysia in 1997,
1. Introduction
The word BRICs first appeared in 2003 by Goldman Sachs. It is consisted of Brazil, Russia, India, and China. These four countries were and still are receiving big attention as emerging economies from 1990’s. They commonly have huge territory, population and abundant underground resources. Among them, Russia recently held big sporting events such as World Championship in
than fifty
marrige
single
married(no children)
married(children)
family size
1 ~ 2people
3 ~ 4people
more than 5 people
residence
Busan
Kyongsangnamdo
ETC
income
low income groups
middle income groups
higher income groups
Life Style
culture oriented
sports oriented
outside oriented
2. Targeting : Mans who live in Busan and love sports
2. About the club
In 1983, team was established as 「Busan DaeWoo Royals」. The team got trable in 1997 and first 4th K-league championship title. In 2000, team renamed as 「Busan I`Park」. In 2000s, after reborn to 「Busan I`Park」, team just got 3rd FA-cup title in 2000 and 2nd place Adidas-cup in 2001. The spectators of Busan is increased in gradually after 2000.
3. Slogan
Team slo
wholesale and retail drug business as "sole proprietors of Coca-Cola ... Delicious. Refreshing. Exhilarating. Invigorating." Sole ownership, which Mr. Candler did not actually achieve until 1891, cost a total of $2,300.
By 1892, Mr. Candler's flair for merchandising had boosted sales of Coca-Cola syrup nearly tenfold. He soon liquidated his pharmaceutical business and focused his full attention
sport in the wind.
19 And the Angel told if he'd be a good boy,
20 He'd have God for his father & never want joy.
21 And so Tom awoke and we rose in the dark
22 And got with our bag & our brushes to work.
23 Though the morning was cold, Tom was happy & warm,
24 So if all do their duty, they need not fear harm.
"굴뚝 청소하는 아이"
1 어머니
1. About SK Telecom
(1) SK Telecom's Introduction
We have made a number of historical breakthroughs in the Korean telecommunications industry over the last 21 years. Our developmental history has evolved from a first generation analogue cellular system, to the world's first second generation CDMA, then to the 2.5 generation CDMA 2000 1X system as well as the world's first third generat
□ 패션브랜드에 영향을 미치는 Branding
Branding은 기업이 시장에서 상품에 대한 도전에 직면했을 때 적응하는 하나의 Marketing Concept으로서 이해되고 있다. Branding에 영향을 미치는 요소로는 가정생활과 환경의 변화나 생활에서의 Technology요소 도입과 Globalisation을 들 수 있는데, 브랜드가 확장함에 따라
♠ 1. Names ♠
(1) Naming traditions
1. 미국의 전 대통령 빌 클린턴이 김영삼 대통령과의 만남을 위해 남한을 방문했을 때, 그는 한국 대통령의 부인을 자꾸 Mrs. Kim이라고 말했다. 남한 당국자들이 불쾌하게 여기자, 미국 대표단들은 당황했다.
2 잘못하여, 클린턴 대통령의 고문관들이 한국의 이름 짓기
♠ 7. Men and Women ♠
(1) The knight in shining armor
1. 한 빛나는 갑옷을 입은 기사가 어느 시골을 여행하고 있었다. 갑자기 그는 어디선가 여자가 우는소리를 들었다. 그는 공주가 어떤 용에게 잡혀있는 성을 향해 달려갔다. 그 뛰어난 기사는 칼을 꺼내어 용을 죽였다. 그 결과, 그는 공주의 사랑을 얻게